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Strategic Plans

Home / About ITE Canada / Governance / Strategic Plans

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2025-2027 Strategic Plan Update

Building on the strong consultation and results of our 2020-2024 Strategic Plan, ITE Canada’s Board of Directors and Executive Committee undertook an update of our strategic plan in 2024. The mission statement, guiding principles, priority areas, and goals have been carried forward as well as a number of strategic objectives. Additional strategies have been added to guide the Board’s decision-making through to 2027.

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Strategic Plan - 2025-2027 186.71 KB 88 downloads

A strategic plan guiding ITE Canada's activities in 2025-2027, building on the 2020-2024...
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Who we are and what we stand for

Our Mission

To provide the Canadian transportation community opportunities to learn, connect, contribute and grow to best meet the needs for safe and healthy mobility in Canada.

Guiding Principles

  • Integrity: We are responsive and accountable to our members and partners
  • Excellence: We strive to develop quality people, services, and products, and we tackle current industry trends
  • Future-focused: We prepare our members by anticipating trends and needs
  • Inclusive: We provide opportunities for all to connect and participate in the transportation community
  • Community: We focus on both social and technical aspects to foster relationships among transportation professionals

Where we’re going

Priority Areas & Goals

Membership growth and retention

Provide opportunities for all our members to learn, connect, contribute and grow

Value of our products and services

Provide products and services that strengthen and advance the transportation community

Organizational Strength

Sustain a thriving organization and a strong sense of community

How we’re moving forward

Download the Plan to see our focus areas and strategies for 2025 to 2027.

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Strategic Plan - 2025-2027 186.71 KB 88 downloads

A strategic plan guiding ITE Canada's activities in 2025-2027, building on the 2020-2024...
View More Download

Where we’re coming from

The 2025-2027 Strategic Plan is an update of the 2020-2024 Strategic Plan which was developed by the Board of Directors and Executive Committee in late 2019 and early 2020.

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2020-2024 Strategic Plan on a page 159.82 KB 526 downloads

In late 2019, the CITE (now ITE Canada) Board of Directors undertook a full strategic...
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In 2022, ITE Canada developed a strategic communications implementation plan after thorough consultation with the transportation community. This effort, and the resulting Brand Strategy, were recognized with the ITE International 2023 District Innovation Award. Read more here.

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ITE Canada 2022-2023 Communications Implementation Plan 36.62 KB 290 downloads

As directed in the 2020-2024 Strategic Plan, ITE Canada (then CITE) embarked on...
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